As per Mckinsey, cyber crimes are costing the global economy around USD 445 billion. The threats have shifted from companies to targeting individual accounts and information. Now the end-user at home is becoming the conduit to the invasion attacks on the companies. We are very familiar with SIM port hacks. Considering that Jack Dorsey (CEO …
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Design Thinking
Scenario Building – Giving Life to Ideation (Using Design Thinking Approach)
So you’re done with the ideation part and have found a perfect solution that addresses your user pain points. Now, you are trying to give flesh to your idea. This is where scenario building comes in. What is Scenario Building? Scenario Building is an intermediate stage before paper prototyping. This exercise is meant to give …
Ideation: The Secret to Discovering Your Best Product
The success of your venture is hinged on formulating the best possible solution for your customer needs. And one of the major steps, this process involves, is to look at all the possible solutions and then find the perfect one. Ideation using Design Thinking makes it easier for you to get close to that ideal solution. Ideation is …
Design Thinking — Learn New Ways to Perfect Your Experience Mapping
You have an amazing idea and you are trying to build a product. Now you might be wondering if you have chosen the right idea? Or what kind of shape it should take? Or how to start off the process to get to prototyping? Design Thinking can help you with all the above issues. In …
C2Therapeutics Case Study. An innovative medical device company engaging customers through gamification.
“I leave for San Diego in 48 hours. It’s getting down to the wire for our game/app to be ready for use at Digestive Disease Week”. Lisa from C2Therapeutics. Few weeks prior to this conversation, we received a request where C2Therapeutics was planning to showcase their new C2 CryoBalloon Ablation System at San Diego Digestive …