Consider the following facts, Display Marketing only brings in 1–2% of the total targeted audience. Most of the traffic you acquire from any channel will bounce. You will be lucky to have bounce rates less than 40% from any channel. Most of the Landing Pages have a conversion that is less than 2%. In highly …
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Content Marketing Strategies for Modern Customer Journey
Content isn’t the king, instead, now, it is the basic DNA that drives any organization existence. To understand content marketing, let’s first look at the basic definition of the customer journey. Then I will get into the issues with the traditional mindset of thinking about customer journey, and how it has changed now. Finally, you …
Online Marketing Objectives: Can One KPI Fix All Your Marketing Efforts?
Ever wondered if you can shrink your list of marketing objectives to just one? Or to find a mechanism where you can align all the different marketing tactics using a single set of measurement? If so, let look at the issue and find a case where you can essentially start off with your marketing efforts …
Online Marketing Strategy — Basic Building Blocks — Value and Customers (Part 1)
Most of the B2B marketers cite lack of effective strategy as the key obstacle to achieving their online marketing goals. This issue precedes other obvious constraints like budget, knowledge, metrics, measurements, and ROI. Even companies actively pursuing their digital marketing efforts will have trouble talking about their strategy — as in most of the cases, …
Agile Software Development - A Foundational Guide
Why Agile? Let’s look at the historical perspective to understand the need. Manufacturing Project Management Mindset Project management got a strong foothold in the organizations that were involved with manufacturing. With manufacturing, most of their requirements revolved around delivering complex projects, with huge investments, and thousands of workers involved. To structure it well and to …
Why DevOps? Background, Mindset, Implementation, and Benefits
Is DevOps living up to its hype? Expert surveys are revealing that teams working with DevOps have reduced their lead times by 200 times and have gained the ability to deploy 10s of times faster than the competitors. This agility and speed are coupled with 60 times fewer failures and 100+ faster time to revoker …
Transitioning to the Cloud — Major Factors that Might Impact Your Move
If you are looking to grow your online business while paying what you use. Or want to add true agility to your tech platform, then you might want to explore moving your business to the cloud. Cloud can enable any business to add resources as needed. This comes with the ability to manage your costs, …
Monolithic vs SOA vs Microservices — How to Choose Your Application Architecture
Why does architecture matter? You want to build a product can scale, distribute, and helps you with the speed to market. Your development, testing, and production processes have to be Agile. You need to bring your idea to market fast. Then you have limited human capital resources. All this brings in complexity and pressure for …
Scenario Building – Giving Life to Ideation (Using Design Thinking Approach)
So you’re done with the ideation part and have found a perfect solution that addresses your user pain points. Now, you are trying to give flesh to your idea. This is where scenario building comes in. What is Scenario Building? Scenario Building is an intermediate stage before paper prototyping. This exercise is meant to give …
7 Interesting Ways Machine Learning Can Transform Education
More and more machines are learning from the data and are becoming more intelligent. This became possible because of the advancements in ML and AI. And all this innovation, in our opinion, will change the world. But for good! Why are such innovations picking pace? It’s because of the evolution and ease of access to …