Artificial intelligence will either take over or at least augment the decision-making process from executives to front line workers. With much-anticipated disruption projected, organizations are working with AI initiatives and spending on acquiring talent and data. Yet, as per surveys, the progress is slow and there are many examples for misfires. Mostly the failures are …
Year
Showing: 1 - 7 of 7 RESULTS
2019
AI Organizational Strategies for Businesses
Does AI represent a business opportunity for your company? Or is it an existential threat for you? Photo by Franki Chamaki on Unsplash Let’s look at some views and findings about AI from top Research and Consulting companies. HBR estimates the impact of AI on the global economy will around $13 trillion in the next decade. As per Forrester, by …
AI: Elon Musk vs a16z
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them Was the above quote about AI? Seems like Elon Musk has taken a fatalistic attitude towards AI. While talking to Joe Rogan, he mentioned speaking to Congress and many tech leaders — urging them to …
Lessons I learned Spending USD 50,000 for Online Marketing in a Hyper-Competitive B2B Space
One of our clients is operating in a hyper-competitive B2B domain. In such a space, the Cost Per Click (CPC) can go up to USD 30+. With such a high CPC, and for a small company with limited budgets, investing online becomes challenging. To illustrate the case, consider that you are a part of such …
Retargeting — The Key to Making Online Marketing Profitable
Consider the following facts, Display Marketing only brings in 1–2% of the total targeted audience. Most of the traffic you acquire from any channel will bounce. You will be lucky to have bounce rates less than 40% from any channel. Most of the Landing Pages have a conversion that is less than 2%. In highly …
Content Marketing Strategies for Modern Customer Journey
Content isn’t the king, instead, now, it is the basic DNA that drives any organization existence. To understand content marketing, let’s first look at the basic definition of the customer journey. Then I will get into the issues with the traditional mindset of thinking about customer journey, and how it has changed now. Finally, you …
Online Marketing Objectives: Can One KPI Fix All Your Marketing Efforts?
Ever wondered if you can shrink your list of marketing objectives to just one? Or to find a mechanism where you can align all the different marketing tactics using a single set of measurement? If so, let look at the issue and find a case where you can essentially start off with your marketing efforts …