Online Marketing

Consider the following facts, Display Marketing only brings in 1–2% of the total targeted audience. Most of the traffic you acquire from any channel will bounce. You will be lucky to have bounce rates less than 40% from any channel. Most of the Landing Pages have a conversion that is less than 2%. In highly …

Content isn’t the king, instead, now, it is the basic DNA that drives any organization existence. To understand content marketing, let’s first look at the basic definition of the customer journey. Then I will get into the issues with the traditional mindset of thinking about customer journey, and how it has changed now. Finally, you …

Ever wondered if you can shrink your list of marketing objectives to just one? Or to find a mechanism where you can align all the different marketing tactics using a single set of measurement? If so, let look at the issue and find a case where you can essentially start off with your marketing efforts …

Most of the B2B marketers cite lack of effective strategy as the key obstacle to achieving their online marketing goals. This issue precedes other obvious constraints like budget, knowledge, metrics, measurements, and ROI. Even companies actively pursuing their digital marketing efforts will have trouble talking about their strategy — as in most of the cases, …