One of our clients is operating in a hyper-competitive B2B domain. In such a space, the Cost Per Click (CPC) can go up to USD 30+. With such a high CPC, and for a small company with limited budgets, investing online becomes challenging. To illustrate the case, consider that you are a part of such …
January 2019
Retargeting — The Key to Making Online Marketing Profitable
Consider the following facts, Display Marketing only brings in 1–2% of the total targeted audience. Most of the traffic you acquire from any channel will bounce. You will be lucky to have bounce rates less than 40% from any channel. Most of the Landing Pages have a conversion that is less than 2%. In highly …
Content Marketing Strategies for Modern Customer Journey
Content isn’t the king, instead, now, it is the basic DNA that drives any organization existence. To understand content marketing, let’s first look at the basic definition of the customer journey. Then I will get into the issues with the traditional mindset of thinking about customer journey, and how it has changed now. Finally, you …
Online Marketing Objectives: Can One KPI Fix All Your Marketing Efforts?
Ever wondered if you can shrink your list of marketing objectives to just one? Or to find a mechanism where you can align all the different marketing tactics using a single set of measurement? If so, let look at the issue and find a case where you can essentially start off with your marketing efforts …